Which Brand Of Diamond Ring Is Good? What Brand Of Diamond Ring Is Good

Jul 20, 2022

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When buying a diamond ring, it is recommended to choose a cost-effective brand, such as some domestic custom diamond ring brands. The diamond ring prices of these brands are basically transparent, and there are no extra charges, which is more in line with the consumption concept of contemporary young people.

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Diamond ring brands are mainly divided into three categories: international brands, domestic brands and custom brands.

1. International brands: such as Ka*ya, Tee*ni, Chaumet*Li, Hai*Winston, etc.


These international big names all have a profound brand culture and focus on high-end consumption. The brand premium is about 8-10 times the cost of the diamond ring. That is to say, the cost of buying a diamond ring of about 10,000 in these brands is about 1,000 to 2,000. about.


Some classic-style brand diamond rings are very recognizable, and people can recognize your diamond ring brand at a glance when you wear them, such as Cartier's love series diamond ring, Chaumet Paris' "Love Nest" diamond ring, etc.

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2. Domestic brands: such as Zhou*Fu, D*R, *DO, Zhou*sheng, etc.


The most obvious advantage of well-known domestic diamond ring brands is that there are many stores. Almost every important city has their branches, so the after-sales service is relatively convenient.


The premium of such brands is about 3-5 times the cost, which is about 10,000 diamond rings, and the cost price is about 2000-3000.


In addition, the diamonds sold by these domestic brands are generally not GIA diamonds (the cost price of GIA diamonds of the same grade is 5-10% higher than that of bulk goods), and there is no GIA certificate.

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3. Customized brand


Customized diamond ring brands are the final choice of many young customers, so the styles tend to be younger and in line with the aesthetics of young people.


In terms of price, it is also more suitable for young people who have recently entered the society. The premium is generally 1-2 times the cost price. For example, the cost of a diamond ring is 7000-8000, and the final customized price may only be about 10,000.


Many custom brands are mostly self-employed, so after-sales is the biggest weakness. It is strongly recommended to choose a merchant that provides a GIA certificate!

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What brand of diamond ring is good?


When buying a diamond ring, it is recommended to customize the diamond ring brand first. There are three main reasons:


①The price is transparent and cost-effective


The price of a custom diamond ring is basically transparent: the price of a custom diamond ring = the cost price of the diamond + the price of the gold used + processing fee;


On this basis, brand diamond rings also include: huge brand advertising fees, daily operating expenses of brand companies, profits of distributors at all levels across the country and other additional costs, resulting in the same quality diamond ring, the brand store price is 2- more expensive than customized. 10 times the price (depending on brand awareness).

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②A large selection of diamond rings


If you consult custom diamond ring brands and offline counters, you will find that custom brands integrate the resources of different suppliers. There are hundreds of thousands of diamonds in the loose diamond library to choose from, and you can choose the diamonds you are satisfied with.


Many offline counter brands are franchise stores, and they can only choose diamonds from the loose diamond library provided by the brand, so there are usually only tens of thousands of diamonds to choose from. Ultimately, it may be difficult to select diamonds that are satisfactory in terms of quality and price at offline counters.


③One diamond and two certificates (GIA certificate + national inspection certificate)


Many domestic custom diamond ring brands provide dual certificate services, that is, diamond rings with a score of more than 30 points can require GIA + national inspection double certificates.

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