Artificial Jewelry Into The Trend

Jun 12, 2019

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The ancient Egyptians made beading with glass. As early as the 15th century, Europeans had begun to wear artificial pearls. However, the high-end fashion industry has always believed that artificial jewelry is mediocre, so high-end fashion designers have been trying to avoid the use of artificial jewelry. However, everything was completely changed in the early 20th century.


The Frenchman Paul Beaulieu was the first designer to challenge the traditional notion that “artificial jewelry could not be paired with fashion”, while Coco Chanel and Elsa Chaparelli changed history.


Borley was the first high-end fashion designer to use faux jewellery in her designs. By 1913 her customers had been very happy to show off the tassels, amber hearts or stone Buddha pendants designed by Polly.


Later, Chanel's design surprised the audience, she made the artificial pearl into the size of the pigeon egg, or dyed the gem into an unnatural color. Chanel's attitude is simple: Why can't you mix real and fake products and let everyone guess? In her eyes, jewelry is used to decorate clothing, not a tool to show off wealth or family.


In the 1930s, Elsa Chaparelli's jewellery design was also full of novelty and fun. She used wisdom and humor to attract consumers. Her supporters are always eager for the design of the Chaparelli, whether it is a skate-style brooch, a bracelet with ornaments, a lantern brooch that can be lit, or even a face ornament, a frame without a lens, etc. Once it is available, it will be snapped up immediately. So we will say that the design of fashion jewelry is very interesting and challenging.


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