Why Are Diamonds So Brilliant After The Novel Coronavirus Pneumonia

In 2020, the Novel Coronavirus Pneumonia is spreading around the world. Fortunately, China has adopted scientific and timely and effective epidemic prevention measures in the early stage of the outbreak. The domestic epidemic has been basically under control, and the activity of various markets has been restored since the second half of 2020. . In contrast, the control of the epidemic in other countries is uneven, and the situation of the epidemic abroad is still worrying. As the epidemic "normalizes", all industries in the world's major economies have been impacted to varying degrees, but at the same time special "opportunities" are also ushered in.

Nowadays, more and more Americans can only hold online weddings, and wedding companies are also advancing with the times to provide customers with cost-effective online wedding services. In short, all aspects of the cost are declining, so the money saved is gone. where? The report says that many people are buying bigger diamond rings!

De Beers retail data shows that the amount of engagement rings in the fourth quarter of 2020 increased by 12% year-on-year, and this is basically due to customers choosing larger diamonds, and more and more customers tend to prefer special-shaped diamonds. Not only round diamonds, many people have raised their budgets in this area. It can be said that weddings are getting smaller and smaller, but wedding diamond rings are getting bigger and bigger.

In fact, this coincides with the consumption concept of our Chinese market. Compared with the cost of wedding celebrations, people are more and more willing to spend money "visible, tangible, and retaining", such as diamonds. , Dress, new car, new house and decoration, not just some pure ceremonial and experiential expenses.

The Novel Coronavirus Pneumonia has indeed accelerated the evolution of the domestic emerging diamond and jewelry market. At the same time, as relevant national departments have further increased their efforts to cooperate with industry authorities such as the China Diamond Exchange Center to combat illegal smuggling, synthetic diamonds pretending to be natural diamonds and mixing into the market for a long time. Severe crackdowns on unhealthy factors in market development and standardized rectification have resulted in the entire market in the post-epidemic era becoming more and more healthy and orderly.

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