India Launches Lab Grown Diamond Brand DIVAA

Indian jewelry brand ORRA launched the diamond sub brand divaa and opened its first exhibition hall in Mumbai. ORRA is a well-known jewelry chain brand in India, with 56 stores, running through 27 cities and 5 global design centers in India.

DIVAA stores adopt green as the theme and set up a social media wall to encourage consumers to try on, take photos and share at any time. In addition, divaa also encourages Indian consumers to accept e-invoices and e-certificates.

All divaa products are inlaid with 14K or 18K gold. The minimum diamond color is g-h color, the minimum clarity is vs grade, and the starting price is 13000 rupees (about US $174). In the future, the brand will launch more products with higher quality and closer price to the people.

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