Charles & Colvard Company's Mozambique Stone Road

Hmois-Charles & Colvard Company's Mozambique Stone Road

Founded in 1995, Charles & Colvard is a specialist in synthetic moissanite cutting, polishing and jewelry sales, wholesale bulk of Mozambique Stone Gems and finished jewelry to distributors, manufacturers, retailers and so on, has more than 20 years of experience in the industry, once owned exclusive patents in Moissanite. The company aims to establish a credible, high-quality, advanced brand that positions moissanite as an affordable luxury jewellery alternative to diamonds for the average consumer.

The company currently has distributors in 11 countries, including the UK, Canada, Australia, India, Mexico and New Zealand, and set up an e commerce platform, Moissanite.com , in 2011, tV shopping takes place during certain hours on Evine , an American TV channel, and is available on Amazon and other e commerce platforms.

Although the company has faced some operational problems in recent years, it still enjoys high visibility in the domestic and international markets due to its extensive experience in the moissanite jewellery industry. Companies and individuals engaged in the sale of Mozambican stones and jewellery in China can learn from Charles Kovar's experience in market education, sales channels, business models and so on, and in accordance with local characteristics and popular trends, select and optimize the category, shape, style, inlay material and so on to find out the suitable moissanite jewelry marketing way for Chinese consumers.