American Retailers Marvel: Diamond Cultivation Holiday Sales Are Extremely Strong

Leah meirovich published an article the day before yesterday (January 4) saying that cultivated diamonds are popular during holidays, which has greatly promoted the development of the jewelry retail market in the United States. In the title of this article, meirovich even used the word "phenomenal" (extraordinary and remarkable) to express the positive emotions in the industry.

On the whole, although the shadow of the epidemic did not completely dissipate, the passenger flow of offline stores was still very sufficient in the fourth quarter, which greatly promoted the development of the retail industry. For example, H. Brandt jewelers of Massachusetts said that the sales situation at the end of 2021 was "ridiculously good", and the turnover exceeded the same period in 2020 and 2019. Overall, during the holidays at the end of 2021, American consumers spent significantly more on jewelry than in previous years.

At the same time, the sales of engagement rings were lower than the retailers had expected, and gradually cooled down before the Christmas shopping boom. As mentioned earlier, Hopman believes that although the sales of engagement rings are good throughout the year, the performance during this holiday is "not as good as before".

For a small number of retailers, timely replenishment has become a huge problem, because those cultivated diamond products are "flying off the shelf".

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