The story of Chanel jewelry and enduring design

Nov 06, 2021

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In 1932, Gabrielle "Coco" Chanel (now a well-known fashion designer) launched her first high-end jewelry collection, Bijoux de Diamants, which was made of platinum and set with diamonds. These jewels are different from anything you usually see at the time-they are modern and enduring, innovative, yet comfortable. In many ways, Coco Chanel (Coco Chanel) jewelry design is the same as high fashion.

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Bijoux de Diamants will be the only jewelry collection designed by Coco Chanel, but it will set the standard for the creation and evaluation of the brand's future works. The brand will use these jewels as the foundation and continue to create models as the backbone of its jewellery collection. From Sous le Signe du Lion, Camélia, Ruban, Comète and Plume models, we can see that Chanel's Bijoux de Diamants is as important as ever.

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"I want to cover women with comets and stars of various constellations," Coco Chanel famously said. Cocoa's fascination with comets and all celestial bodies can be traced back to her childhood. When her mother was twelve years old, her father sent her and her two sisters to live in a monastery in central France. There, their daily work is to hear Mass every morning and walk on a road full of geometric patterns. Go to the church with the five-pointed star on the polished cobblestone promenade. Comet will be the key theme of Coco's first jewelry collection, which she made her debut in 1932 with much fanfare. Today, this comet is still one of the prevailing themes of the brand.

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Since Chanel first set foot in the jewelry industry in 1932, the brand will continue to conceive and hand-produce magnificent product lines in the next few decades, driven by excellent craftsmanship and innovative design, and from the founder’s legend Take inspiration from the story.

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